International Conference
On 6-7 of July 2017 the International Conference on Destination Branding "Innovative ideas for attracting tourists" was held in Minsk. The organizers of the conference were the World Tourism Organization (UNWTO), the EU project "Support to Sustainable Tourism Development in Belarus", the Ministry of Sports and Tourism and the National Olympic Committee of the Republic of Belarus.
During these two days about three hundred delegates from different countries took part in the conference. Speakers from Azerbaijan, Belarus, Great Britain, Germany, Georgia, Russia, Serbia, Slovenia, USA, Ukraine and Japan addressed the conference. On this page we are glad to offer you the materials of the conference - presentations of speakers and videos of their speeches, which you can find under the links below.
Presentation of Belarus Tourism, its Challenges, Results and Development Prospects
Ms. Anna Mukha
Head of Marketing Department,
Ministry of Sports and Tourism of the Republic of Belarus
Brand development, its role and value of branding; Belarus brand identity
Yellow Railroad Ltd (United Kingdom)
and EU funded project expert (Belarus)
Destination Brand – A quantitative Research Method and Product
Inspektour GmbH
Tourism and Regional development (Germany)
Destination branding in the digital era
Mr. Kai Partale
Partale Counsulting (Germany)
and EU funded project expert (Belarus)
Building the Image of Ukraine as Tourist Destiantion
Head of the Tourism and Resorts Department
of the Economic Development and Trade Ministry of Ukraine
Innovation and Creativity in Developing Sport’s Tourism to Project a Positive National Image
Founder and CEO
of Stevens & Associates (United Kingdom)
Building Tourist Brand of Russian Federation
Ms. Svetlana Sergeeva
Advisor to the Head of the Federal
Agency for Tourism (Russian Federation)
Presentation on UNWTO Report on Maximzing the Benefits of Mega Events on Tourism
UNWTO Special Advisor
on Tourism and Mega Events
The Economic and Social Impacts of Mega Events on Tourism in Azerbaijan
Deputy Director of the Department of Tourism
of Ministry of Culture and Tourism of Azerbaijan
2nd European Games – objectives and expectations
Head of 2nd European Games-2019
Management Board (Belarus)
Caravanning festival in Belarus 'Belarus Home Spirit' between East and West
Chief Specialist of the Department of Tourism,
Ministry of Sports and Tourism of Republic of Belarus
Co-branding in Sports and Tourism
Mr. Jared Hackham
CEO ICF Aviation
(formerly SH&E) (USA)
Kitzbühel – Downhill Ski Race Mythos and brand development of Kitzbühel
Professor at International School of Management,
Köln, (Germany) & EU funded project expert (Belarus)
Slovenia for green tourism – branding and e-marketing success story
Director General
of Slovenian Tourist Board
Development of VETLIVA website of Belarus tour operator CentrKurort
Head of the Department
of Automated Tourism Technologies (Belarus)
Cross-marketing – benefit or contribution to country brand
Senior PR Manager
SOOO Game Stream (Belarus)
The Way Media Shapes Tourist Flows and Image of a Tourist Destination
Redacteur of BelarusFeed
TUT.BY (Belarus)
Social Media and Content: A Framework, Experience Design Director
Director ICF Olsen
(formerly SH&E), USA
Belarus tourist destinations branding
Mr. Vitaliy Jackevich
Founder and managing partner
Public Group (Belarus)
Georgia: Inspiring tourism success story
Mr. Tornike Zirakishvili
Head of International relations
in GNTA (Georgia)
Leading Serbia health resort – Rebranding to modern health, spa and beauty center
Head of Hotel Department of Special
Hospital Merkur – Vrnjci spa (Serbia)
Minsk City Tourism Challenges and Objectives/Branding
Head of
Minsk TIC (Belarus)
The video of the International Conference on Destination Branding "Innovative ideas for attracting tourists" was kindly provided by the National Olympic Committee of the Republic of Belarus. Links to the full video of the conference are listed below.
Rakovskaya 12, office 209
The project "Support to Sustainable Tourism Development in Belarus" is funded by the European Union and implemented by European Profiles (Greece) i a consortium with Archidata (Italy) and European Projects Management (Latvia). The project was approved by the Council of Ministers oа the Republic of Belarus and registered by the Ministry of Economy of the Republic of Belarus No. 2/16/000791.
This site was prepared with the assistance of the European Union.
The content of the site and its publications are the sole responsibility of European Profiles S.A. and do not reflect the opinion of the European Union.
